The client had a product with tremendous transactional volume but with little market intelligence and customer data. They wanted to better understand the users of this service and what their needs were. They were looking for a complete solution from data mining, customer segmentation, marketing strategy development, and results tracking. They needed it ASAP.
WE GAVE THEM
A comprehensive assessment of their total base of users for this product. We profiled these customers utilizing sophisticated modeling tools and developed a workable segmentation construct that they used to target their customers, find new customers and develop new offers. We developed an effective market strategy to grow the business. We tracked the results of all marketing campaigns and measured performance and ROI for marketing dollars spent.