The client wanted to leverage their capabilities and create a cohesive marketing strategy that would increase utilization of their benefit portals for employers, employees and where appropriate, other providers. The client asked for a knowledgeable expert who could develop the strategy, segmentation, market plan and develop relevant materials so the sales channels could execute accordingly.
WE GAVE THEM
A comprehensive strategy which increased the utilization of the employers and employees portals. As part of this project, we provided a detailed plan for all marketing communications and user education.