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Business Issue

The client wanted to leverage their capabilities and create a cohesive marketing strategy that would increase utilization of their benefit portals for employers, employees and where appropriate, other providers. The client asked for a knowledgeable expert who could develop the strategy, segmentation, market plan and develop relevant materials so the sales channels could execute accordingly.

C2G Delivered

A comprehensive strategy which increased the utilization of the employers and employees portals. As part of this project, we provided a detailed plan for all marketing communications and user education.

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