Launch a new Business Co-Brand Card, in a very compressed timeframe, with a new strategic airline partner. It was critical that the launch was seamless. The product needed to be executed flawlessly from marketing to service and delivery. The client wanted a tenured manager with a tremendous amount of experience with new product launches. This individual needed to “hit the ground” running and keep the project on schedule.
WE GAVE THEM
A tested professional who was able to implement all the necessary components for the launch. This individual led the project management team and implemented key elements of the program. Project launched and card sales are exceeding projections.