Success Story – Consumer Packaged Goods

The Client’s main business was to buy old brands that needed to be repositioned so that they can meet the needs of a new target market. They needed a strategic marketer with experience in specialty lotions and dental care products who could reposition these tired brands in Big Box and drug stores.  

A seasoned professional who was able to develop a compelling strategy and plan for the client and then implemented all the necessary components for the launch. This person was able to deliver a plan that led to the successful launch of these two products and resulted in revenues that were 120% of their initial goal.