Consultants 2 Go – Success Stories

A TELECOM PROJECT

BUSINESS ISSUE
The client had a product with tremendous transactional volume but with little market intelligence and customer data. They wanted to quickly understand the users of this service and what their needs were so they could better serve them.

WE GAVE THEM
A comprehensive assessment, an actionable plan and back-end tracking ASAP. We profiled their customers utilizing sophisticated modeling tools and developed a workable segmentation approach that they used to target their customers, find new customers and develop new offers. We developed an effective market strategy to grow the business. We tracked the results of all marketing campaigns and measured performance and ROI for marketing dollars spent.

A FINANCIAL SERVICES ENGAGEMENT

BUSINESS ISSUE
The Client wanted to launch an Automatic Bill Payment program to increase overall activation and usage on their Consumer and Small Business Check Card to improve their revenue. They needed to overcome barriers regarding security and ingrained behavior by their customers in order to speed adoption.

WE GAVE THEM
An integrated Check Card Bill Pay program. We developed the Market Plan, segmented their base for better targeting and response, designed a fresh creative approach and enlisted 27 partners for their ongoing campaign. Revenues increased by 20%.

AN INSURANCE PROJECT

BUSINESS ISSUE
The client had created several web portals for their institutional clients and their employees. They needed to develop a cohesive marketing strategy that would increase employee usage and drive down costs for their institutional clients.

WE GAVE THEM
A complete marketing strategy with both short term and long-term approaches that would meet their most pressing business needs. We were able to create a compelling approach that increased utilization and reduced expenses for their clients.

A PROFESSIONAL SERVICES PROJECT

BUSINESS ISSUE
The client wanted to launch a new shopping portal very quickly. They needed an expert to develop the strategy for the participating merchants, who could also create a compelling program to attract traffic to the site.

WE GAVE THEM
An accomplished professional who could “hit the ground” running and design a strategy and program to meet their compressed timeframes.