Amy Parks.

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Vice President, Business Development

Amy is a Vice President of Business Development for Consultants 2 Go.  Amy continues to foster new relationships as well as identify and provide tenured marketing and analytic consultants to Fortune 500 and mid-size companies.  Amy is also a Senior Consultant and Project Lead for Consultants 2 Go.  With over 15 years of experience as a senior management executive, Amy brings to her position extensive marketing expertise and a proven record of success in business strategy development, launching new products, and executing campaigns across multiple channels.

Prior to C2G, Amy spent over 10 years at American Express, both as a Consultant and Director.  She also held management positions at both CBS and AT&T.  During this time, she created effective consumer and B-to-B strategies and marketing plans for clients, using a combination of analytics and the art of knowing your customer and market, to capitalize on client’s opportunities for growth.  Amy has extensive experience launching new products and entering new markets, implementing successful end to end consumer and loyalty strategies, effectively using marketing research to drive decisions, creating and executing new marketing plans and campaigns, building key relationships, generating new creative ideas, negotiating new co-brand and partnership deals, and end to end project management.  

Amy holds a B.S. in Mathematics with a Minor in African-Diaspora and a MBA with concentrations in Finance and Marketing from Tulane University.

 

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