Sandi provides her team with innovative marketing and analytic techniques. She has created and executed national direct mail campaigns, conferences, website launches, and in-bound telemarketing programs for customers in the Financial Services, Telecom and Insurance industries. As a former Director of Marketing at American Express, Ms. Webster created winning segmentation strategies for several new products and developed targeted segmentation and complex analyses for existing products that allowed creative repositioning in untapped markets.
Other management positions included Saks Fifth Avenue where she worked in Customer Development that determined the location for new stores. Sandi helped to pioneer several new programs for the Board of Education for the City of New York and pursued funding for these efforts through development work with the federal government. Sandi Webster holds an MBA in Management from Dowling College in Long Island and a BS in Marketing from Marymount College in Tarrytown, New York. She is a strong supporter of women’s groups and community services. She is a member of NAWBO-NYC, NAFE, Past Board President of the Brooklyn Executive Business Women’s Association (BEBWA), Women’s President Organization, both the Manhattan & Brooklyn Chambers of Commerce and Toastmasters, Inc.
A regular speaker to women and young ladies, Sandi fulfills her passion of ensuring that women are fully prepared for business by sharing pertinent, relevant information and mentoring. Engagements and press coverage include:
- Being a panelist at The Office Depot Conference in Dallas, The Women’s Congress in Boston, QVC Conference in Pennsylvania, and at the Polytechnic University Small Business panel (teenpreneurs).
- Sandi’s magazine and newspaper articles can be found in the Bergen Record, Newark Star-Ledger, AOL Finance and in the July 2007 issue of Money Magazine (cover feature) and NJ Biz.
- She’s appeared on Caucus NJ with Steve Adubato, Money Matters on NY1 and as a regular guest on BCAT’s The High Heels Show.
In her spare time, she volunteers with The Carter Burden Center for the Aged in Manhattan and managed a non-profit organization that provided scholarships and food programs for underprivileged children in Jamaica, West Indies.